Cleanliness is on everyone’s minds these days, particularly as so many of us are working from home, learning from home, or quarantined at home as COVID-19, the disease caused by the coronavirus, continues to wend its way through the U.S.

In an interview with Karen Webster, Ron Holt, founder of Two Maids & a Mop, a house cleaning franchise service operating nationwide, said the short-term headwinds of economic and healthcare crises are considerable, but the long-term picture is bright.

He noted to Webster that the firm’s roots lie in Florida, where he launched the company 17 years ago, and where he scrambled to deal with the havoc wreaked by hurricanes that sometimes interrupted business for weeks as crews couldn’t get in to service flooded or damaged homes.

“We should be able to weather the storm,” he told Webster, “primarily because we weathered those actual storms many years ago.”

With a nod toward the current economic crisis, he said there are at least some lessons that can be gleaned from the Great Recession of a decade ago — namely that house cleaning is less luxury than some might think.

As he told Webster, in the aftermath of the recession, Two Maids & a Mop actually saw growth.

“We didn’t know why at the time,” said Holt, “but when we started looking at data, what we noticed was our demographic shifted.”

He said the cleaning service went from being viewed as a luxury purchase on the part of high net-worth individuals to a service viewed as a necessity — “because everyone was at work,” as Holt said.

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