Most business owners today look for a virtual assistant with a job description itemized something like this:
Pulling enrollment reports;
Engaging on social media posts to up my views;
Help with messaging new people with my guidance;
Emailing current customers about deals;
Creating round-up style posts from existing content;
Writing and scheduling social posts on various platforms;
Social media posts (short article writing, post research and creation);
Digital admin tasks;
WordPress theme updates;
Funnel builder; and
Email automation sequences.
Plus: A B.A. or B.S. in advertising, business, marketing or a related field, and five years of experience in marketing or advertising.
This isn’t a made-up job description. Business owners are looking for an “all-around” virtual assistant that just does not exist — a unicorn. In case you find one, could you send him, her or them over to me? I’d love to study this elusive specimen.
This approach is wrong. Let me tell you why. One: You’re finding a needle in a haystack. You might want to save money by hiring a single person to do it all, but actually, you don’t. Two: You might not be aware that you are expecting mastery of five completely different skill sets: administrative, customer service, social media management, article writing and customer funneling.
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